Retail
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Regional Data (35, 45, and 60 Minute Drive Times)
Local Data (1, 3, and 5 Mile Radii)
Workforce
Occupation
|
Retail Salespersons
|
Cashiers
|
Freight & Stock Movers, Hand
|
Combined Food Prep and Serving Workers
|
Supervisors of Food Preparation & Serving Workers
|
Current Employment* |
9,967 |
9,091 |
6,995 |
6,957 |
2,190 |
Entry** |
$9.09 |
$8.17 |
$10.24 |
$8.22 |
$11.39 |
Experienced** |
$16.73 |
$10.34 |
$15.82 |
$10.10 |
$20.19 |
Median** |
$14.18 |
$9.62 |
$13.94 |
$9.52 |
$17.26 |
*QCEW 3Q2018 for the Frederick County Workforce Draw Area of 45 miles, employment by place of residence
**Wage data from BLS as of 2017 for the Winchester MSA - Winchester, Frederick County, Hampshire County, WV
Regional Demographic Data (35, 45, and 60-minute drive times)
|
|
Primary - 35 Minute Drive
|
Secondary - 45 Minute Drive
|
Tertiary - 60 MInute Drive
|
Population 2018 |
283,843 |
427,774 |
1,016,522 |
Projected Population 2023 |
306,609 |
464,714 |
1,097,675 |
Households 2018 |
107,199 |
160,995 |
367,727 |
Households 2023 |
115,318 |
174,133 |
395,406 |
Education Attainment
- Age 25+
- Associate's Degree or Higher
|
68,211 (34.7%) |
106,926 (36.0%) |
292,736 (42.5%) |
Average Household Income |
$79,215 |
$83,338 |
$100,140 |
Median Household Income |
$60,876 |
$63,414 |
$84,917 |
Per Capita Income |
$30,333 |
$31,760 |
$42,202 |
Retail Potential within Trade Area |
$3,449,178,982 |
$5,411,454,867 |
$14,694,150,668 |
Retail Sales |
$4,185,116,550 |
$5,657,501,726 |
$13,862,106,306 |
Retail Gap* |
-$735,937,568 |
-$246,046,859 |
$868,044,362 |
Food & Drink Potential |
$365,449,651 |
$574,070,437 |
$1,590,372,875 |
Food & Drink Sales |
$399,999,811 |
$551,659,997 |
$1,348,574,926 |
Food & Drink Gap* |
-$34,550,160 |
$22,410,440 |
$241,797,949 |
|
|
Primary - 35 Minute Drive
|
Secondary - 45 Minute Drive
|
Tertiary - 60 MInute Drive
|
Population 2018 |
312,252 |
458,822 |
1,043,941 |
Projected Population 2023 |
340,319 |
497,850 |
1,139,016 |
Households 2018 |
117,548 |
172,445 |
378,760 |
Households 2023 |
127,541 |
186,356 |
411,343 |
Education Attainment
- Age 25+
- Associate's Degree or Higher
|
76,394 (35.5%) |
114,575 (36.1%) |
315,710 (44.5%)
|
Average Household Income |
$80,776 |
$84,320 |
$104,458 |
Median Household Income |
$62,076 |
$63,703 |
$79,246 |
Per Capita Income |
$30,729 |
$32,092 |
$38,147 |
Retail Potential within Trade Area |
$3,840,514,288 |
$5,844307,787 |
$15,664,056,176 |
Retail Sales |
$4,404,379,920 |
$6,405,657,753 |
$13,808,697,597 |
Retail Gap* |
-$563,865,632 |
-$561,349,966 |
$1,855,358,579 |
Food & Drink Potential |
$408,184,598 |
$622,100,499 |
$1,700,751,806 |
Food & Drink Sales |
$426,654,408 |
$612,482,701 |
$1,369,166,052 |
Food & Drink Gap* |
-$18,469,810 |
$9,617,798 |
$331,585,754 |
|
|
Primary - 35 Minute Drive
|
Secondary - 45 Minute Drive
|
Tertiary - 60 MInute Drive
|
Population 2018 |
344,290 |
529,233 |
1,157,765 |
Projected Population 2023 |
376,815 |
572,968 |
1,260,385 |
Households 2018 |
128,692 |
198,668 |
422,948 |
Households 2023 |
140,217 |
214,273 |
458,303 |
Education Attainment
- Age 25+
- Associate's Degree or Higher
|
85,692 (36.2%) |
134,101 (36.7%) |
356,588 (45.2%) |
Average Household Income |
$82,334 |
$85,466 |
$104,218 |
Median Household Income |
$63,305 |
$63,692 |
$79,638 |
Per Capita Income |
$31,152 |
$32,485 |
$38,392 |
Retail Potential within Trade Area |
$4,275,734,617 |
$6,821,194,556 |
$17,470,955,129 |
Retail Sales |
$4,675,501,732 |
$7,639,461,790 |
$17,266,354,108 |
Retail Gap* |
-$399,767,115 |
-$818,267,234 |
$204,601,021 |
Food & Drink Potential |
$455,091,113 |
$728,939,260 |
$1,903,032,586 |
Food & Drink Sales |
$468,023,665 |
$747,260,308 |
$1,771,528,857 |
Food & Drink Gap* |
-$12,932,552 |
-$18,321,048 |
$131,503,729 |
|
|
Primary - 35 Minute Drive
|
Secondary - 45 Minute Drive
|
Tertiary - 60 MInute Drive
|
Population 2018 |
333,224 |
523,873 |
1,123,229 |
Projected Population 2023 |
364,123 |
564,322 |
1,123,229 |
Households 2018 |
125,249 |
196,671 |
380,919 |
Households 2023 |
136,276 |
211,136 |
411,469 |
Education Attainment
- Age 25+
- Associate's Degree or Higher
|
81,618 (35.5%) |
126,593 (34.8%) |
301,789 (42.6%) |
Average Household Income |
$80,659 |
$82,187 |
$99,947 |
Median Household Income |
$62,122 |
$61,800 |
$75,602 |
Per Capita Income |
$30,658 |
$31,227 |
$37,037 |
Retail Potential within Trade Area |
$4,086,336,272 |
$6,523,240,103 |
$15,131,224,199 |
Retail Sales |
$4,778,496,414 |
$7,430,502,548 |
$14,058,220,372 |
Retail Gap* |
-$692,160,142 |
-$907,262,445 |
$1,073,003,827 |
Food & Drink Potential |
$433,882,521 |
$693,632,350 |
$1,635,998,544 |
Food & Drink Sales |
$461,919,117 |
$693,632,350 |
$1,444,865,098 |
Food & Drink Gap* |
-$28,036,596 |
-$4,132,128 |
$191,133,446 |
|
|
Primary - 35 Minute Drive
|
Secondary - 45 Minute Drive
|
Tertiary - 60 MInute Drive
|
Population 2018 |
284,264 |
434,322 |
930,826 |
Projected Population 2023 |
309,444 |
470,556 |
930,826 |
Households 2018 |
107,110 |
163,358 |
318,105 |
Households 2023 |
116,094 |
176,226 |
341,896 |
Education Attainment
- Age 25+
- Associate's Degree or Higher
|
68,314 (34.8%) |
105,278 (35.0%) |
240,967 (40.6%) |
Average Household Income |
$78,570 |
$80,928 |
$96,410 |
Median Household Income |
$60,542 |
$61,695 |
$72,245 |
Per Capita Income |
$29,984 |
$30,881 |
$35,813 |
Retail Potential within Trade Area |
$3,420,037,943 |
$5,361,213,723 |
$12,250,972,775 |
Retail Sales |
$4,148,499,020 |
$6,056,165,763 |
$11,550,958,347 |
Retail Gap* |
-$728,461,077 |
-$694,952,040 |
$700,014,428 |
Food & Drink Potential |
$362,342,424 |
$567,127,877 |
$1,318,064,587 |
Food & Drink Sales |
$392,107,172 |
$576,992,070 |
$1,114,251,199 |
Food & Drink Gap* |
-$29,764,748 |
-$9,864,193 |
$203,813,388 |
*A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales
Source: Esri and Infogroup. Retail MarketPlace 2018 Copyright 2018 Infogroup, Inc.
Data as of January 2019
Local Demographic Data (1, 3, and 5-mile radii)
|
|
Primary - 1 Mile Radius
|
Secondary - 3 Mile Radius
|
Tertiary - 5 Mile Radius
|
Population 2018 |
1,114 |
26,811 |
56,287 |
Projected Population 2023 |
1,179 |
28,048 |
58,747 |
Households 2018 |
513 |
10,085 |
21,402 |
Households 2023 |
541 |
10,491 |
22,229 |
Education Attainment
- Age 25+
- Associate's Degree or Higher
|
293 (38.5%) |
7,334 (40.6%) |
16,029 (42.2%) |
Average Household Income |
$92,620 |
$84,401 |
$84,161 |
Median Household Income |
$78,507 |
$71,178 |
$64,080 |
Per Capita Income |
$37,820 |
$31,732 |
$32,439 |
Retail Potential within Trade Area |
$18,466,313 |
$344,383,221 |
$734,597,203 |
Retail Sales |
$130,045,014 |
$972,729,917 |
$1,736,661,317 |
Retail Gap* |
-$111,578,701 |
-$628,346,696 |
-$1,002,064,114 |
Food & Drink Potential |
$2,040,236 |
$37,842,558 |
$79,673,563 |
Food & Drink Sales |
$6,248,537 |
$71,314,569 |
$149,942,450 |
Food & Drink Gap* |
-$4,208,301 |
-$33,472,011 |
-$70,268,887 |
|
|
Primary - 1 Mile Radius
|
Secondary - 3 Mile Radius
|
Tertiary - 5 Mile Radius
|
Population 2018 |
7,238 |
48,103 |
68,430 |
Projected Population 2023 |
7,316 |
49,368 |
71,343 |
Households 2018 |
2,464 |
18,402 |
25,680 |
Households 2023 |
2,486 |
18,813 |
26,634 |
Education Attainment
- Age 25+
- Associate's Degree or Higher
|
1,612 (37.0%) |
13,031 (40.3%) |
18,817 (40.8%) |
Average Household Income |
$66,129 |
$75,673 |
$81,039 |
Median Household Income |
$49,870 |
$54,851 |
$60,771 |
Per Capita Income |
$25,846 |
$29,873 |
$31,166 |
Retail Potential within Trade Area |
$67,683,372 |
$567,840,968 |
$835,846,778 |
Retail Sales |
$661,968,297 |
$1,636,928,778 |
$2,107,501,687 |
Retail Gap* |
-$594,284,925 |
-$1,069,087,810 |
-$1,271,654,909 |
Food & Drink Potential |
$7,403,417 |
$61,842,188 |
$91,021,445 |
Food & Drink Sales |
$56,231,785 |
$152,038,059 |
$189,361,566 |
Food & Drink Gap* |
-$48,828,368 |
-$90,195,871 |
-$98,340,121 |
|
|
Primary - 1 Mile Radius
|
Secondary - 3 Mile Radius
|
Tertiary - 5 Mile Radius
|
Population 2018 |
12,290 |
47,420 |
63,596 |
Projected Population 2023 |
12,568 |
49,268 |
68,471 |
Households 2018 |
4,588 |
17,675 |
24,046 |
Households 2023 |
4,682 |
18,276 |
25,831 |
Education Attainment
- Age 25+
- Associate's Degree or Higher
|
2,139 (26.2%) |
12,882 (40.7%) |
17,496 (40.4%) |
Average Household Income |
$60,572 |
$78,137 |
$79,695 |
Median Household Income |
$51,044 |
$56,756 |
$58,098 |
Per Capita Income |
$23,166 |
$30,120 |
$30,923 |
Retail Potential within Trade Area |
$118,198,417 |
$558,171,317 |
$766,671,241 |
Retail Sales |
$199,246,566 |
$1,321,774,981 |
$1,980,008,947 |
Retail Gap* |
-$81,048,149 |
-$763,603,664 |
$1,213,337,706 |
Food & Drink Potential |
$12,720,565 |
$60,746,489 |
$82,832,470 |
Food & Drink Sales |
$23,469,253 |
$137,697,754 |
$183,628,604 |
Food & Drink Gap* |
-$10,748,688 |
-$76,951,265 |
-$100,796,134 |
|
|
Primary - 1 Mile Radius
|
Secondary - 3 Mile Radius
|
Tertiary - 5 Mile Radius
|
Population 2018 |
348 |
26,207 |
58,148 |
Projected Population 2023 |
399 |
29,520 |
62,936 |
Households 2018 |
152 |
10,000 |
21,806 |
Households 2023 |
174 |
11,272 |
23,560 |
Education Attainment
- Age 25+
- Associate's Degree or Higher
|
71 (27.9%) |
6,093 (33.7%) |
16,195 (40.8%) |
Average Household Income |
$79,311 |
$67,679 |
$81,123 |
Median Household Income |
$53,233 |
$50,132 |
$59,018 |
Per Capita Income |
$30,209 |
$26,859 |
$31,390 |
Retail Potential within Trade Area |
$4,789,480 |
$278,392,399 |
$708,479,701 |
Retail Sales |
$85,564,239 |
$523,946,407 |
$1,518,397,968 |
Retail Gap* |
-$80,756,759 |
-$245,554,008 |
-$809,918,267 |
Food & Drink Potential |
$507,557 |
$29,547,633 |
$76,304,188 |
Food & Drink Sales |
$9,431,073 |
$63,057,764 |
$151,347,803 |
Food & Drink Gap* |
-$8,923,516 |
-$33,510,131 |
-$75,043,615 |
|
|
Primary - 1 Mile Radius
|
Secondary - 3 Mile Radius
|
Tertiary - 5 Mile Radius
|
Population 2018 |
2,605 |
33,990 |
59,542 |
Projected Population 2023 |
2,877 |
34,733 |
62,031 |
Households 2018 |
1,017 |
13,225 |
22,638 |
Households 2023 |
1,117 |
13,463 |
23,531 |
Education Attainment
- Age 25+
- Associate's Degree or Higher
|
1,184 (60.2%) |
9,585 (41.4%) |
16,628 (40.9%) |
Average Household Income |
$128,473 |
$73,340 |
$79,467 |
Median Household Income |
$84,717 |
$50,554 |
$57,429 |
Per Capita Income |
$50,181 |
$30,147 |
$31,161 |
Retail Potential within Trade Area |
$52,635,891 |
$392,315,781 |
$723,530,075 |
Retail Sales |
$33,385,911 |
$1,193,932,594 |
$1,958,238,399 |
Retail Gap* |
$19,249,980 |
-$801,616,813 |
-$1,234,708,324 |
Food & Drink Potential |
$5,612,487 |
$42,500,121 |
$78,346,867 |
Food & Drink Sales |
$5,842,952 |
$122,386,861 |
$182,066,773 |
Food & Drink Gap* |
-$230,465 |
-$79,866,740 |
-$103,719,906 |
*A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales
Source: Esri and Infogroup. Retail MarketPlace 2018 Copyright 2018 Infogroup, Inc.
Data as of January 2019